CORPORATE IDENTITY

Corporate identity plays a significant role in the way an organization presents itself to both internal and external stakeholders. In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. Four functions of corporate visual identity can be distinguished:

  1. First, a corporate visual identity provides an organisation with visibility and "recognizability".
  2. Second, a corporate visual identity symbolizes an organization for external stakeholders, and, hence, contributes to its image and reputation
  3. Third, a corporate visual identity expresses the structure of an organization to its external stakeholders, visualising its coherence as well as the relationships between divisions or units.
  4. A fourth, internal function of corporate visual identity relates to employees' identification with the organization as a whole and/or the specific departments they work for (depending on the corporate visual strategy in this respect).

Taken from the initial of our founders Oronzio De Nora, the De Nora logo is the primary visual symbol of the De Nora brand. It symbolizes our strong heritage and the solutions that we provide. The De Nora logo is registered with worldwide protection. Used mostly in combination with the claim, it is used prominently and consistently across all communications. Our brand also gives our customers an assurance of quality and purpose. The colors, size and combinations of logo and claim are embedded in files and may not be altered.